Whether it be to get some work done around the house, take an important call, or heck even make dinner, many parents are using YouTube as a clever babysitting tool. Because let’s face it, hiring a full-time nanny would break the bank for most working families, right? Well, it looks like the masterminds behind the Play-Doh clips and surprise toy videos are making serious cash, so much so that they are earning an incredible six figures, all thanks to our toddlers.
According to studies, children between the ages of 5 and 15 were spending more time in front of a computer screen then they should be while watching these YouTube videos. In fact, recent statistics show that four out of five of the most popular channels on the video-sharing website are geared towards a toddler audience. Basically, our kids are watching more YouTube than conventional television, and these YouTubers have created an online empire.
For a YouTuber who makes a video and posts it to a channel, they would be paid approximately $10,000 for 100,000 views, which breaks down to $100 for every 1,000 views. Let’s say the average CPM (a marketing term for cost per thousand – the ‘M’ represents the Roman numeral for 1,000) for a YouTuber with 1 million subscribers is around $4. YouTube takes a 45% cut, and sometimes the YouTuber also has Multi Channel Network representing them who also takes around 45%. So a You Tuber, who gets on average 600k+ views per week, will end up with approximately $1-3k a week just from CPMs.
While that may seem like a great deal, there’s a catch. Advertisers only pay up when someone clicks on an ad or watches for at least 30 seconds. This is exactly why you can’t tie channel views to dollars. If a video gets ten million views but nobody watches or clicks on the ads, then there is no money made. Luckily for these YouTubers, toddlers are watching for way longer than 30 seconds.
In simpler words, the more time your kids spend watching their favorite YouTube videos, the more money the video’s creators make. This business idea is brilliant given there’s an audience that’s hooked on watching every single chocolate egg surprise video ever created on the net.